23
COMO
March 10, 2016
Rosewood_ 700x700px
Rosewood
March 10, 2016

Harvey Nichols

HarveyNics _ 700x700px

HARVEY NICHOLS

REJUVENATING
A LEGENDARY
FASHION BRAND

With almost two centuries of high-end fashion heritage, Harvey Nichols recently undertook a large-scale brand update.

With not much change in the retail experience over the past decade, the music in stores had become detached from the brand’s ‘fearlessly stylish’ identity. Music Concierge developed ahead-of-the-curve playlists that reflected Harvey Nichol’s passion for distinctive style and distaste for bandwagon fashion, while inspiring the brand’s audience of style-conscious, highly individual professionals.

“MUSIC CONCIERGE
HAS EXPERTLY
CRAFTED OUR
BRAND’S NEW
MUSIC IDENTITY.
THE TEAM ARE
INCREDIBLY
ATTENTIVE,
CREATIVE
AND TOTALLY
COMMITTED TO
GETTING THINGS
RIGHT.”

Gemma Hare,

Brand Guardian,
Harvey Nichols

To read the full case study, please email info@musicconcierge.co.uk