Sofitel Le Faubourg
March 9, 2016
D&D
March 10, 2016

Taj Dubai

TAJ DUBAI

AN INDIAN
ICON ARRIVES
IN DUBAI

Taj Hotels’ Middle Eastern venture is an expression of heritage Indian glamour in Dubai.

To stand out from the dense luxury-hotel competition, it needed a soundtrack that preserved its Indian origin but remained in keeping with the fast-paced cosmopolitan glamour of the 
surrounding city.

Music Concierge compiled a set of playlists designed to weave together the varied facets of Taj’s brand identity, taking cues from tradition to create a stylish and ultra-modern expression of Indian culture.

“I’VE HAD THE
PLEASURE OF
BEING ABLE TO
WORK WITH MUSIC
CONCIERGE SINCE
2007 IN FOUR
VERY DIFFERENT
PROPERTIES AND
ALWAYS BEEN
DELIGHTED WITH
THEIR CREATIVITY
AND RESULTS.”

Jason Harding,

Area Director & General Manager,
Taj Dubai

To read the full case study, please email info@musicconcierge.co.uk