Taj Hotels’ Middle Eastern venture is an expression of heritage Indian glamour in Dubai.
To stand out from the dense luxury-hotel competition, it needed a soundtrack that preserved its Indian origin but remained in keeping with the fast-paced cosmopolitan glamour of the surrounding city.
Music Concierge compiled a set of playlists designed to weave together the varied facets of Taj’s brand identity, taking cues from tradition to create a stylish and ultra-modern expression of Indian culture.
“I’VE HAD THE
BEING ABLE TO
WORK WITH MUSIC
2007 IN FOUR
Area Director & General Manager,
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