A NEW HOTEL
THE MIDDLE EAST
A place for the next generation of entrepreneurial minds, new hotel brand Vida is an urban hub for the UAE and beyond.
The brand needed its own signature music identity that distinguished it from the cookie-cutter sound of many hotels in the region.
Sourced from independent record shops across the world, the hotel’s core music DNA is presented in the lobby lounge, with unique identities for its stand-alone F&B concepts to separate them as destinations in their own right.
APPROACH OF THE
HOTEL BY TUNING
INDIVIDUAL NEEDS ENSURING
ALL NEEDS AND
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