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Bold architecture requiring bold music

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30.07.2017

Bold architecture requiring bold music

The Silo is an innovative city hotel focused on local art and culture in Cape Town…

The Silo at the V&A Waterfront, perched above the much anticipated Zeitz MOCAA at the old grain silos - is a striking new addition to the vibrant Cape Town hotel scene. The architecture is a juxtaposition of an industrial feel with a modern take on what a luxury hotel could be. The interiors are bold and have a strong emphasis on colour, local culture and contemporary African art.

Our brief was to capture this unique aesthetic in music - and design a creative and engaging music concept that communicates originality whilst still appealing to a broad range of international and local patrons.

By combining interesting cult under-the-radar music references with bold, avant-garde contemporary tracks from Africa and beyond we created a concept that is as unique as the hotel itself. The music ebbs and flows throughout the day, providing the perfect backdrop to this one-of-a-kind property which has already made it on to Condé Nast Traveller’s 2017 Hot List.

http://www.theroyalportfolio.com/the-silo/overview/

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