CASE STUDY

Bar & Restaurant | Europe

Benugo

A FRESH NEW SOUND FOR THE KINGS OF CONVENIENCE

Since opening its first outlet in 1998, premium-convenience restaurant group Benugo has taken London by storm, providing high-quality food at independent outlets and landmark institutions throughout the capital and beyond.

Working in close collaboration with Benugo HQ, we devised a family of playlists that incorporated client profile, brand personality, time of day and venue location into their music selection, resulting in warm, accessible and invitingly vibrant atmospheres.

To read the full case study, please email info@musicconcierge.co.uk

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BENUGO NEEDED A ZEITGEIST APPROACH TO ITS MUSIC BECAUSE THE BRAND MUST SOUND FRESH AND RELEVANT TO ITS CUSTOMERS