CATHAY PACIFIC
ELEVATING THE
AIPORT LOUNGE
EXPERIENCE
Cathay Pacific has a reputation for high levels of comfort and Asian-inflected elegance.
Wanting to change the forgettable, high-gloss atmosphere of conventional airport lounges, the airline enlisted Music Concierge to create engaging soundtracks for the various areas of The Pier – its Ilse Crawford-designed first-class lounge in Hong Kong. These were matched to the daily pattern of lounge use to ensure each evolved in accordance with the needs of Cathay Pacific travellers. The airline is now extending the music concept globally.
“WE WANTED THE
INTERIOR DESIGN
AND MUSIC TO
COME TOGETHER
TO DELIGHT
PASSENGERS,
ELEVATING THE
WAY THEY FEEL
ABOUT THE
LOUNGES. MUSIC
CONCIERGE
ACHIEVE THAT
BRILLIANTLY.”
Toby Smith,
General Manager, Product,
Cathay Pacific
To read the full case study, please email info@musicconcierge.co.uk
