MULBERRY
SETTING A
BRAND APART
GLOBALLY
A fashion-forward British brand with an age-spanning appeal, Mulberry needed to be relevant to a wide demographic of fashion-conscious daughters and stylish mothers.
Working closely with management and spending extensive time in the stores, Music Concierge designed a concept that brings together hip music pioneers from the past with new ambassadors of innovation from today, to create an on-brand statement of creativity that was rolled out globally.
"MUSIC
CONCIERGE
TAKES CARE OF
EVERYTHING;
THE WHOLE
PROCESS
IS SLICK &
EFFICIENT, &
THEY ARE A
PLEASURE TO
WORK WITH.”
Nick Roberts
Retail Manager,
Mulberry
To read the full case study, please email info@musicconcierge.co.uk