Each year, the world spends more than $50 billion visiting Asia. And that figure is growing fast...
Each year, the world spends more than $50 billion visiting Asia. And that figure is growing fast.
All across the region, markets are evolving and diversifying at a breakneck pace to meet the demands of an increasingly discerning client base of lifestyle travellers and local consumers.
Nowhere is this more pronounced than China, where the changing expectations of an emergent but rapidly maturing consumer-based society have kick-started a hospitality revolution. A young, entrepreneurial generation is demanding and delivering hotel and lifestyle brands with depth, nuance and convincing storytelling.
Characterful new neighbourhoods with clear-cut community identities are taking shape in cities such as Beijing, Shenzhen and Shanghai. World-leading retail brands are drawing on the power of personal service and experiential atmospheres to compete with online shopping. With the likes of Jason Atherton and Gordon Ramsay in the vanguard, respected restaurateurs and celebrated
chefs from Europe and Australasia are setting up bold new dining enterprises in Asian cities, and innovative international hotel brands such as Swire and Rosewood are growing with bold new concepts tailored to the growing influx of Western and regional visitors.
The emergence of China has had an impact on its neighbours too, fuelling an expanding market for inter-Asian tourism as Chinese and Korean honeymooners discover the Maldives, Sri Lanka and the islands of Indonesia. Meanwhile, cities such as Jakarta, Singapore and Hong Kong cement their reputation as powerhouses of international business by ditching anodyne corporate gloss in favour of personality-led service and fresh design.
Competition is not only increasing in terms of density but in sophistication too. The brands that will define the new Asia are the ones that succeed in adapting to the demands of a diverse new market and the tastes of a new generation – and the part that music plays in that cannot be underestimated.
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We have been working with Music Concierge for over 6 years and I can honestly say they have always exceeded our expectations.
Willem Van Emden,
Head of Restaurant Operations
e music of Asia is breathtakingly complex, rooted in numerous national traditions and shaped by a multitude of cultural contexts...
The music of Asia is breathtakingly complex, rooted in numerous national traditions and shaped by a multitude of cultural contexts.
Travel from one Chinese city to the next, or fly from one Indonesian island to another and you discover an entirely distinct musical culture. Music Concierge has been working in Asia long enough to develop a peerless understanding of these differences – and to witness and respond to the sea change in Asian hospitality across the continent.
From the evocative tones of the gamelan orchestra, to swinging Japanese ska, to the manic bubble-gum energy of K-Pop, Music Concierge can piece together genres, instruments and artists to create unique music identities that both embody the brand and inspire its audience, whether they’re demanding Western jet-setters, discerning Asian millennials or both.
We might be reinventing the sound of the slickest HK city stay, turning up the serenity at a temple-surrounded spa resort in China, or bringing easy-going cool to the atmosphere of a Balinese beach bar, but whatever the brief and wherever the location, we know how to blend local tradition and credible contemporary sounds with sensitivity and imagination.