Over the last two decades, the modern Middle East has worked hard to create a global reputation for luxury hospitality and high-end retail…
Over the last two decades, the modern Middle East has worked hard to create a global reputation for luxury hospitality and high-end retail, nurturing a densely competitive market of ultra-premium hotel brands and haute fashion outlets. In this relatively short space of time, ambitious luxury brands have raised the bar in terms of design, service and innovation.
In locations such as Dubai, Doha, Marrakech and Abu Dhabi, properties are packed in tight and fighting for attention – differentiation is essential to survival. Brand owners are recognising more than ever that creating an emotional bond with their international guests and local residents through inspiring, engaging and authentic music experiences has a significant impact on repeat visits and word-of-mouth promotion.
Alongside this established luxury sector, a new breed of home-grown, independent F&B concepts and lifestyle hospitality brands is rapidly gaining traction, exposing a strong market demand for diversification and authenticity. Brands such as VIDA Hotels & Resorts, Qbara, Slider Station, Venu by Jumeirah Group and Rove Hotels by Emaar are responding to a growing customer base in search of more diverse experiences that connect with their lifestyle, culture and style on a deeper, more meaningful level.
For both groups, finding a creative partner who can accurately translate their unique DNA into an immersive selection of music experiences is often a source of frustration. Music Concierge recognises that, as the region evolves, immersive, brand-resonant music solutions will be increasingly integral to ensuring that the luxury brands of the Middle East and North Africa establish distinct, compelling identities that allow them to stand out and survive into tomorrow.
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Level Shoe District Dubai Mall
The Middle East is at the crossroads of the world, a meeting point of globetrotting cosmopolitans as well as the home of musically diverse international cultures...
The Middle East is at the crossroads of the world, a meeting point of globetrotting cosmopolitans as well as the home of musically diverse international cultures.
It takes on-the-ground insight to craft original brand playlists that look beyond ‘anodyne international luxury’ or ‘foreigner-friendly Arabian’. Close understanding is essential to accurately translate local music heritage, the lifestyle of a diverse international clientele and the personality of the brand into an engaging and authentic soundtrack.
Music Concierge’s MENA team knows that one size does not fit all, and that Dubai and Doha are very different places. A deep-seated understanding of the local music scene, past and present as well as a clear understanding of how to intertwine international music into the fabric of a brand’s signature sound is critical to the development of a captivating identity and undeniable sense of place.
Music Concierge has operated in the region since 2007, developing an extensive understanding of its varied commercial climates and cultural backgrounds, giving us the tools to create soundscapes that are unique, ahead of the curve and true to their surroundings.