May 2019
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QuintessentiallyMay 2019 |
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Music Concierge’s creative director Rob Wood talks to Quintessentially…
“It’s about connecting brand, design, physical space and audience to music.”
February 2019
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LS:N GlobalFebruary 2019 |
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Rob Wood, creative director of Music Concierge, explains to LSN Global how music and soundscapes can create distinct audio identities for brands and retailers…
November 2018
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The GuardianNovember 2018 |
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The Guardian’s Jake Hulyer shadowed the Music Concierge creative team for a behind-the-scenes glimpse of where music and brands meet…
January 2018
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Ultimate Library newsletterJanuary 2018 |
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Rob Wood, Founder of Music Concierge, speaks to Ultimate Library.
November 2017
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It'zana Resort BelizeNovember 2017 |
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"A game changing partnership: Music Concierge and Bar Lab at Itz'ana"
July 2017
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Hurlingham TravelJuly 2017 |
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“I have always enjoyed discovering music and presenting it to people as a magazine editor, DJ or curator. Introducing people to great music they did not know is one of the common threads in my career. Music Concierge was a natural extension of that.”
July 2017
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SupperJuly 2017 |
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“An often-unconsidered afterthought, background music is getting its moment in the limelight as brands recognise its value.”
July 2016
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GQJuly 2016 |
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“Knowing where to find good music that might be hidden away from the mainstream is a key part of the job”
March 2016
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Retail WeekMarch 2016 |
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“Even though music is not a tangible physical thing, your customers are experiencing your brand through sound whether you like it or not. If you’re not in control of it, you’re missing a trick.”
November 2015
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Event MagazineNovember 2015 |
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“The connotations and meanings that music conveys can even help us define ourselves.
Certain artistes and music styles will speak relevance to a hip 20 something, while others will be a complete turn off.”
October 2015
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HospitalityOctober 2015 |
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“When opening a new business, owners spend a great deal of time and money in getting their décor and menus just right.
Music tends to be an afterthought […But] music can determine how guests feel during their stay…It can also help them decide whether they are likely to return.”
August 2015
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BA ClubAugust 2015 |
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“A personal soundtrack is important for holidays, because of the music/emotion connection.
Hearing a song while you’re on holiday naturally connects it with that experience. Next time you here it, you’re immediately transported back there.”
July 2015
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GQ FOOD & DRINK AWARDSJuly 2015 |
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What they heard:
"A bespoke playlist provided by Music Concierge, which manages high-quality in-room audio for luxury brands, boutique hotels, leading restaurants and bars.”
June 2015
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Country & Town HouseJune 2015 |
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“We are dedicated to achieving outstanding results with
expertly curated music concepts..
and carefully conceived atmospheres at our clients’ destinations. Our bespoke approach means we place great emphasis on an initial consultancy phase to get under the skin of each project to give us an in-depth understanding of the concept.”
April 2015
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DestinasianApril 2015 |
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“Sound affects our behavior…
A boutique hotel shouldn’t be playing mainstream pop, and a more massmarket brand could alienate its audience with thought-provoking, aspirational music."
February 2015
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Retail TechnologyFebruary 2015 |
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“With references to music festival culture interwoven into the main sound of the store...
and a contemporary but pastoral playlist design reflecting Hunter Field’s specialised performance wear, the aural experience is complemented by standalone headphone channels and specially commissioned ambient field recording soundscapes…”
December 2014
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Corbin & KingDecember 2014 |
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“Our reference points for the Beaumont have been the Art Deco era of 1920s–1940s New York and the grand hotels of that time.
The music is not confined to that era, but we’ve taken pleasure from highlighting some of the great artists of the Jazz Age along with their more contemporary successors.”
December 2014
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Real BusinessDecember 2014 |
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“Retail brands have an opportunity to use music to endear and engage customers.
If it is used creatively, music can impress and create customer delight as they hear a forgotten gem or discover a new track or artist that they love, and they’ll remember where they heard it.”
September 2014
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Retail TechnologySeptember 2014 |
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“To stand out from the high street your brand might need to sound luxurious or elegant, or quirky and intriguing, or hip and fashion-forward, or traditional and classic.
Music can be used in all those ways and plenty more to position your brand as somewhere different or even unique.”
September 2014
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Mr PorterSeptember 2014 |
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“We often know what a brand or space looks like? But how should it sound?
As creative director and founder of Music Concierge, Mr Rob Wood certainly knows.”
August 2014
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CONDÉ NAST TRAVELLERAugust 2014 |
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“The Vida Downtown Dubai is an urban playground for the stylish crowd.
We expressed this by designing concepts that were cutting-edge. Vida’s lobby is full of hip and upbeat artists while La Serre has an ultra-chic sound. In the Waldorf Astoria Dubai Palm Jumeirah, we wanted to evoke the prestigious nature of the brand’s heritage while making it relevant to a modern, international audience.”
June 2014
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MSN FoodJune 2014 |
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“In a restaurant, there’s hustle and bustle, the chinking of glasses.
Think of those places you visit out of peak times. As the only customer, you feel lonely or exposed if it’s too quiet, but the right music can bring the place to life.”
April 2014
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Country LifeApril 2014 |
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“The music throughout the hotel was spot on.
Coordinated by Music Concierge who put together bespoke soundtracks for each individual space.”
February 2014
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The GlossFebruary 2014 |
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“Wood and his crew observe the ebb and flow of spaces in hotels, restaurants and bars…
With hundreds of genres, they look for the music that has fallen between the cracks – Wood has a nice term for the mission,
October 2013
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Robb ReportOctober 2013 |
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“Making the world sound better is a tall order, but somebody has to do it.”
September 2013
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Hotel OwnerSeptember 2013 |
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“Sound is often the part of a hotel’s sensory jigsaw that gets missed out.
Its impact needs to be thought through and controlled. To not do so is to miss a trick and an opportunity to improve the guest experience, as well as the takings.”
July 2013
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In HouseJuly 2013 |
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“We emotionally connect to the music that we love.
It can build a powerful, memorable bond between the listener and the artist, or indeed the place that is playing the music.”
May 2013
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SleeperMay 2013 |
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“Music’s impact on humans both emotionally and physically means it can play an integral role in relaxing us.
Music can calm us and take us somewhere else as we drift between consciousness and sleep on the treatment room table.”
March 2013
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Hotels by designMarch 2013 |
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“Bespoke music playlist by Music Concierge. As heard at the Ampersand Hotel, London.
February 2013
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BurgessFebruary 2013 |
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“Rob Wood is a DJ, published author and music journalist,
as well as the founder and creative director of the award-winning music consultancy service Music Concierge… clients include many of the world’s top hotels and clubs, bars and spas, restaurants and retail brands, from The Savoy and Harrods, to Mr & Mrs Smith and One&Only Cape Town.”
January 2013
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SleeperJanuary 2013 |
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“We all eat food, but we wouldn’t dream of designing a menu.
The chef should do that. Likewise we all love music, but knowing where to find great music and how each track affects people should be left to experts. Guests are unlikely to appreciate the F&B staff’s favourite dance tunes especially at tea time.”
December 2012
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The CatererDecember 2012 |
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“Don’t take music for granted.
Hearing is the second most important human sense. Your guests are experiencing your brand through sound whether you like it or not.”