Duck & Waffle
August 5, 2017

Benugo

BENUGO

A FRESH NEW
SOUND FOR
THE KINGS OF
CONVENIENCE

Since opening its first outlet in 1998, premium-convenience restaurant group Benugo has taken London by storm, providing high-quality food at independent outlets and landmark institutions throughout the capital and beyond.

Working in close collaboration with Benugo HQ, we devised a family of playlists that incorporated client profile, brand personality, time of day and venue location into their music selection, resulting in warm, accessible and invitingly vibrant atmospheres.

BENUGO NEEDED
A ZEITGEIST
APPROACH TO ITS
MUSIC BECAUSE
THE BRAND MUST
SOUND FRESH AND
RELEVANT TO ITS
CUSTOMERS.

To read the full case study, please email info@musicconcierge.co.uk