Cathay Pacific has a reputation for high levels of comfort and Asian-inflected elegance.
Wanting to change the forgettable, high-gloss atmosphere of conventional airport lounges, the airline enlisted Music Concierge to create engaging soundtracks for the various areas of The Pier – its Ilse Crawford-designed first-class lounge in Hong Kong. These were matched to the daily pattern of lounge use to ensure each evolved in accordance with the needs of Cathay Pacific travellers. The airline is now extending the music concept globally.
“WE WANTED THE
AND MUSIC TO
WAY THEY FEEL
General Manager, Product,
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