Benugo
August 5, 2017

Dirty Bones

DIRTY BONES

CASUAL DINING
WITH URBAN
EDGE & OLD-
SCHOOL SOUL

Unleashing NYC-inspired comfort-food-and-cocktail concept onto the streets of London, Dirty Bones has won a loyal following with their innovative menus, playful urban attitude and great taste in music.

Music Concierge was brought on to create a sound that took cues from the ‘fabulously filthy’ menu, and translated them into an aural brand personality that naturally connected with the street-savvy millennial audience that Dirty Bones sought to engage.

“OUR PLAYLISTS
ARE A BIG PART
OF OUR BRAND
EXPERIENCE.
THE MUSIC
REALLY GETS
US NOTICED BY
OUR CUSTOMERS
– YOU CAN
SEE THEM
SHAZAMING IT!.”

Dipak Panchal

Managing DIrector, Dirty Bones

To read the full case study, please email info@musicconcierge.co.uk

London