Rosewood_ 700x700px
Rosewood
March 10, 2016
24508781-H1-SVY-212_fmt11
The Savoy
March 10, 2016

Orlebar Brown

Orlebar Brown _ 700x700px

ORLEBAR BROWN

USING MUSIC
TO SUPPORT
SPONTANEOUS
SALES

Influenced by the 1960s poolside, designer swim and beachwear brand Orlebar Brown is intrinsically British but international in appeal.

Expanding globally, the brand needed to capture what defines it through music and create a feel-good, holiday-flavoured in-store atmosphere that supported impulse purchasing among its jet-set clientele. Music Concierge’s playlist delivers this, setting the brand apart by taking cues from Riviera style, Ibiza chic and boutique Miami.

To read the full case study, please email info@musicconcierge.co.uk

MUSIC
CONCIERGE
CREATED A
DELIBERATELY
QUIRKY YET
JOYFUL SOUND
THAT SETS THE
BRAND APART.