One&Only Resorts
May 4, 2017
Park Hyatt Vienna
May 4, 2017

Rove Hotels

ROVE HOTELS

TAPPING INTO
THE MILLENIAL
MINDSET

A bold and forward-thinking new lifestyle brand from the Middle East’s Emaar Hospitality Group, Rove Hotels brings a cosmopolitan and cultured environment to a clientele of globe-roving millennials.

Music Concierge developed an inspiring blend of contemporary tracks with ahead-of-the-curve artists that were apart from the mainstream, yet accessible enough to sound interesting and inviting. Influences from the local music scene were introduced to bring the atmosphere in line with Rove’s ‘pulse of Dubai’ brand identity.

“IN CREATING
THE SIGNATURE
SOUND FOR OUR
EXCITING NEW
LIFESTYLE BRAND
MUSIC CONCIERGE
HAS ENABLED US
TO CONNECT WITH
OUR DIVERSE
INTERNATIONAL
AUDIENCE AT A
MUCH DEEPER LEVEL"

Kate Boyle,

Marketing & Communications Manager,
Rove Hotels

To read the full case study, please email info@musicconcierge.co.uk