Dormy House
March 10, 2016
Dishoom
March 10, 2016

The Upper House

THE UPPER HOUSE

THE ULTIMATE
SENSORY
EXPERIENCE

Designed by innovative architect Andre Fu, The Upper House prides itself on exclusive contemporary design and its unique appeal to independent-minded travellers.

Its destination bar, Café Gray, needed to attract people not just for special occasions, but also post-work drinks. Music Concierge created a buzzing soundtrack that is both aspirational to the local market and appealing to switched-on international guests, matching the sound to the visuals in a way that immediately connects with the audience.

“WE ARE THRILLED
THAT MUSIC
CONCIERGE HAS
SUCCESSFULLY
CREATED SUCH A
BRAND-FOCUSED
APPROACH
AT THE UPPER
HOUSE, WHERE
OUR GUESTS CAN
EMOTIONALLY
CONNECT TO US.”

Dean Winter,

Area General Manager,
Hong Kong, Swire Hotels

To read the full case study, please email info@musicconcierge.co.uk