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Four Seasons
March 10, 2016
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Temple House
March 10, 2016

YO! Sushi

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YO! SUSHI

MAINTAINING
RELEVANCE
THROUGH MUSIC
INNOVATION

With legions of new casual dining brands coming to market, it was critical for YO! Sushi to maintain its relevance and appeal through its look, feel and atmosphere.

Music Concierge scoured indie record stores in the UK and Japan to reinforce the brand’s quirky design aesthetic and London/Tokyo culture-clash vibe. The resultant soundtrack was energetic and adventurous, with playful bursts of Japan that tap into the sensibilities of the forward-thinking target audience.

"IT HAS
BEEN GREAT
WORKING
WITH MUSIC
CONCIERGE.
YOU SOLVED
THE IMPOSSIBLE
– PLEASING
EVERYONE ON
THE MUSIC
FRONT!”

Mark Mcculloch,

Marketing Manager,
Yo! Sushi

To read the full case study, please email info@musicconcierge.co.uk