With legions of new casual dining brands coming to market, it was critical for YO! Sushi to maintain its relevance and appeal through its look, feel and atmosphere.
Music Concierge scoured indie record stores in the UK and Japan to reinforce the brand’s quirky design aesthetic and London/Tokyo culture-clash vibe. The resultant soundtrack was energetic and adventurous, with playful bursts of Japan that tap into the sensibilities of the forward-thinking target audience.
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