Australasia is a one of the world’s most alluring destinations and a unique commercial environment...
Australasia is a one of the world’s most alluring destinations and a unique commercial environment.
The spectacular landscapes, strong, stable economy and established hospitality infrastructure of Australia and New Zealand have won the attention of tourists across the globe and engendered ongoing growth in the hotel sector. The last decade or so has seen Australasia evolve from must-see gap-year stop-off into a destination for affluent international travellers in search of high-end adventure and relaxation – and often, all three. Sydney, Melbourne, Brisbane and Perth have become business-travel hubs, while a growing number of five-star outback lodges and island resorts promise back-to-nature getaways with world-class levels of service and design.
The sector is only set to grow, with a host of major global hotel brands scrabbling for space on the city skylines and a boom in homegrown boutique offerings springing up in the wilderness and on the waterside.
They bring with them a discerning, sophisticated and well-travelled clientele who are seeking authentic, original and inspiring experiences. Such customers hope to have their tastes catered to and their expectations surpassed in everything – including the sounds of their surroundings.
To deliver this, and differentiate themselves from their competitions, Australasia-based brands need coherent music strategies that enhance their identity, reflect their locale and capture the imaginations of their customers from all over the world. Music Concierge helps hospitality, retail and leisure lifestyle businesses develop and implement branded soundtracks that stand out from the crowd and connect with the customer. From the moment of arrival to the last drink in the bar, we craft mould-breaking creative soundscapes tailored to the time of the day and the mood of the setting – whether that’s a boho urban hangout in Melbourne, a remote wilderness lodge in the Kimberly or a mountain hideaway in Queenstown.
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For a region with an astonishingly diverse population of nationalities, religions and ethnic backgrounds, it can be surprising quite how generic and samey so much of the music played in Australasia’s hotels, restaurants and retailers can be…
For a region with an astonishingly diverse population of nationalities, religions and ethnic backgrounds, it can be surprising quite how generic and samey so much of the music played in Australasia’s hotels, restaurants and retailers can be.
When it comes to creating a soundtrack, we like to look at each space from an “outside the box” perspective and offer something you just don’t hear everyday featuring fresh inspiring music mixes with the objective to create moods that move people to enjoy the moment, the place and have a completely unique experience.
Music Concierge’s Australasian creative team looks beyond the predictable to build signature playlists that mix and match genres and artists to create fresh and imaginative sounds. Tapping into a wealth of specialist knowledge and one of the biggest music libraries in the business, we blend underplayed classics, undiscovered local artists, regional music heritage and more to design unique audio identities with an authentic sense of place.