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The Americas are home to a gloriously diverse musical culture, from the tango rhythms of Argentina at one end to the Katajjaq throat songs of the Inuits at the other...
The Americas are home to a gloriously diverse musical culture, from the tango rhythms of Argentina at one end to the Katajjaq throat songs of the Inuits at the other.
Jazz, bluegrass, Motown, samba, reggae, blues, calypso, gospel, ska, funk carioca… It’s hard to think of any other part of the world with such a rich kaleidoscope of social identities written in sound. For any hotel, restaurant, bar or store in the Americas seeking to express itself and inspire its customers through music, there’s an endlessly varied palette to paint from. The trick is getting it right.
The Music Concierge team is experienced in drawing on regional influences to craft soundtracks and playlists that connect with an audience and establish a palpable sense of place. We can imbue a Downtown Miami resort with cultural kudos, lend an air of timeless Gatsby glamour to a grand Hamptons retreat, or bring artsy urban edge to a hipster beach bar in Ipanema.
The right choice of music, delivered seamlessly, does more than enhance an atmosphere; it influences clientele behaviour, helping them relax or filling them with energy, inspiring them to linger longer, buy an another drink, eat another course, come back another day and bring friends. In the commercial climate of the Americas, where endless brand loyalty is a thing of the past and competition is growing fiercer every day, that’s more important than ever.
In the North: the world’s leading luxury hotel market and its most sophisticated hospitality scene. In the South: a dynamic cluster of countries capturing the attention of global consumers...
In the North: the world’s leading luxury hotel market and its most sophisticated hospitality scene. In the South: a dynamic cluster of countries capturing the attention of global consumers. And in the middle, a sun-drenched host of perennial-favourite holiday destinations. For an ambitious lifestyle brand, the Americas are an exciting place to be.
But change is afoot on both its continents. Cuba is now a holiday option for Americans; luxury hospitality in Latin America is developing rapidly, and everywhere, retailers are responding to the exodus of shoppers online by turning real-world stores into venues for multi-faceted ‘brand experiences’ that promote lifestyles and identities as much as products.
In the US and Canada, the hotel sector – once dominated by big international brands promising cookie-cutter consistency and the reassurance of the familiar – has been transformed by boutique hotel culture and the upstarts of the sharing economy are chipping away at the very foundations of the hotel model.
Meanwhile, the drinking and dining scene – already a mature and highly diversified market – has evolved beyond traditional big city hubs such as New York, LA and Montreal, with alternative culinary hubs developing in other locations, often led by an explosion in street food culture.
To adapt, survive and outpace the competition, hotel chains and restaurants are rethinking their branding and adjusting their style and service offering to meet the demands of a new generation of discerning consumers who prize authenticity and individuality.
For some chains, like Ace Hotels, this means tapping into the lifestyle of the young urban creative to inform their ethos and style. For others, such as Aman Resorts, it means reaching into the untrodden wildernesses of the Mid West to establish luxury resorts that celebrate the natural wonders of their location. Whichever approach you take, creating a clear, coherent and compelling identity is crucial – and the sound of the brand is at the heart of that.